919 Marketing - Latest Comments

Re: Iconic Brands With the Upper Hand – and What You Can Learn From Them

Andrew J Abernathy — Thu, 08 Mar 2012 11:35:14 -0000

I'll tell you what DIDN'T work, Pepsi 10 (or whatever it's called). That went a bit overboard trying to target men and hit that cheesey/insulting level. I have always preferred Allstate's more mature commercials (not yelling at me, being cheesey or pushing talking CGI at me), but I really started enjoying them when their Mayhem campaign began. It was quite clever.

Last year's VW Darth Vader commercial still is the best one for me. I hit me right in the Nerd and made me want a VW. For no reason. I'm still not sure why I want one.

Re: Newsjacking: A New PR Approach Or Just A Gimmick?

David Meerman Scott — Sat, 25 Feb 2012 07:26:51 -0000

The idea of trying to be part of a breaking story is not new. What is new is that we can now do it in real-time. Google indexes in real-time. Twitter is real-time. However very few PR and marketing people are prepared to react in real-time because they are in long term campaign mode. Thanks for pointing to my stuff.

Re: Newsjacking: A New PR Approach Or Just A Gimmick?

Haylee Isaacson — Fri, 24 Feb 2012 00:28:47 -0000

The media has changed, it takes a lot more innovation to go viral but it's worth.

Re: Digital News Link Roundup

AshlieAt919 — Thu, 03 Nov 2011 12:41:10 -0000

I am out of the office today, November 3, with no access to email. If you need assistance, please contact Katy Creech at kcreech@919marketing.com.
Thank you!

Re: Digital News Link Roundup

Nicole Plescher — Thu, 03 Nov 2011 12:40:43 -0000

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Re: Media makes bigger splash than Hurricane Irene

Pwsoneil — Tue, 06 Sep 2011 10:43:09 -0000

I could argue compellingly that the storm was very devastating to people in "our region." While indeed there was a media frenzy, the news is important for evacuating people from harm's way and taking safety precautions. Such heightened communication is often required for getting people to take action - immediately - when they may be less compelled to do so on their own.

It's overly cynical and wrong to think that the outlets are doing it just for ratings - although it's a component of hype. As evidenced by the chaos in their own newsrooms, these people are actually trying to cover stories and breaking news. For example, WRAL in Raleigh also owns the Wilmington affiliate - they are producing and sharing news across a broad region, not just Raleigh.

I would certainly rethink my word choice...and I probably wouldn't call the newsroom in the middle of the crisis trying to advocate for my client - when people's lives are at risk. They may be more inclined to pull the piece altogether.

Re: From Homeless To Hero: Is it fair the way we “Kraft” a Superstar?

Home Security — Mon, 29 Aug 2011 04:55:28 -0000

What is justice anyway?

Re: The power of one tweet…and why we’re dressed up like cows

jan28at — Thu, 30 Jun 2011 16:25:13 -0000

This is too cute Cayce! Thanks so much for sharing. Make sure you all do dress up again next week.

Re: Facebook Etiquette 101 for Businesses

alanning79 — Thu, 23 Jun 2011 13:54:07 -0000

Thanks,Jen Hankin! I think it is okay to remind them to "like" you on signage, collateral, email .... you could even go so far as to put a reminder sticker on your receipts or as part of packaging. When you do, remind customers that they'll get perks others don't get b/c they are a Facebook fan.

I would be weary of sending a direct message on Facebook asking a customer to like you. Some people might see it as a business getting a little too close for comfort. This post is a little strident, but he makes some good points about this topic: http://socialmediatoday.com/wi...

Keep up the good work for Joint Venture Jewelry!

Re: Facebook Etiquette 101 for Businesses

Jen Hankin — Thu, 23 Jun 2011 11:25:20 -0000

Great blog Ashlie!!!! One question about businesses not sending friend request, or requesting you "like" a business page... what advise do you have to gain new fans? At Joint Venture Jewelery we send a message to all new customers (who have bought from us) asking them to 'like' us... is that bad etiquette?

Re: The First Hour Idea

Stacey Hilton — Wed, 09 Feb 2011 12:16:58 -0000

An inspirational piece for everyone, Frank! Nicely said.

To add to your words of wisdom, a suggestion from Oprah that ties into this: a major step to ensure happiness in your life each day is to simply take 1 or 2 minutes to breathe, all by yourself, preferably in the morning before the rush of the day.
She dedicated an entire show to happiness recently. According to her experts, research shows that just 1 or 2 minutes a day can make a world of difference in how the rest of your day plays out. That minute can be your saving grace, whether it's found alone in your room, in the shower, or on your way to work...wherever you can be by yourself for just one minute. I'd love to hear if this is helpful for anyone:)

Re: The First Hour Idea

Katy — Wed, 09 Feb 2011 10:05:32 -0000

I'm pretty bad at mornings, so I should probably heed this advice. While my morning routine is pretty hectic, I think do a really good job of taking some time for myself at the end of every day. It's dramatically improved my quality of life, so I thought I'd share.

I try to wrap up all the worries of the day before I start getting ready for bed. I take my time washing my face and brushing my teeth just to slow the pace a little and take a few minutes to read my Bible and focus on the big picture rather than the little everyday worries that busy my mind all day. When I go to sleep still fretting about little things, I always have bad dreams and wake up feeling stressed and tired. On nights when I force myself to relax before bed, I sleep better and wake up feeling rejuvenated.

If either of us could combine our stress-free mornings and nights, we'd be golden!

Re: The First Hour Idea

alanning — Tue, 08 Feb 2011 11:37:16 -0000

My first hour is for prioritization and organization. I have to get my mind right before I dive in. Great ideas, Frank!

Re: How Are We Doing?

Mr. Units — Wed, 26 Jan 2011 11:18:14 -0000

The 919 blog has definitely been amped up and it is good to see that. You are addressing key issues and offering great advice to the marketing and PR industry. Asking your customers how you are doing really is key to the success of any organization. If you don't know how you are doing, you won't know how to improve. If you keep doing things poorly, you will eventually lose your clients and you won't understand why. We actually put out an annual survey at the end of each year to all of our clients to see how they feel about the work we did on the projects we completed for them. If they are unsatisfied, we have to learn how to adjust and make them happy.

Great job guys!

Re: Ditch the Pick Up Lines and Cold Call like a Champ

Steve Congdon — Thu, 20 Jan 2011 17:57:47 -0000

Great points, Graham! Being yourself is always great advice. It may also help to add the idea that seeding an "offer" can help. This is particularly true when marketing professional services.

Another thing to consider would be taking a "low or no" pressure approach.

Re: Is Direct Mail Dead?

Graham Chapman — Mon, 27 Dec 2010 11:49:47 -0000

Looks like the stats haven't changed too much from 2006 as consumers are still reluctant to capitalize on online coupons. Check out this article (http://www.nytimes.com/2010/12... from the New York Times that shows the new online coupon redemption statistics.

Re: Is Direct Mail Dead?

Maria Mayorga — Mon, 20 Dec 2010 17:39:55 -0000

The handwritten note part caught my attention! Even though it is time consuming, I will ALWAYS open a letter that has a handwritten address.

Great post!

Re: Is Direct Mail Dead?

Maria Mayorga — Mon, 20 Dec 2010 17:39:23 -0000

The handwritten note part caught my attention! Even though it is time consuming, I will ALWAYS open a letter that has a handwritten address.

Re: Christmas Sweaters, Take One

Jon Weiner — Wed, 08 Dec 2010 16:17:12 -0000

That guy with the "Chosen People" sign must be brilliant. Good looking too ...

Re: To blog or not to blog? We asked the question – four years ago.

Rob Laughter — Mon, 06 Dec 2010 12:54:09 -0000

Of course reporters don't have time to blog! They're busy reporting.

But real people are undeniably reading them. Perhaps it's time that every reporter start one?

Perhaps it's also time for the media to ask, "Hey, loyal readers, listeners, and viewers. How can we best serve YOU?"

I'm totally stoked to see 919 Marketing breaking the mold and embracing a new media outlet in an industry that is still terrified of the changes that the rest of the world is demanding. Kudos to you all.

Disclosure: 919 Marketing is a client.